If you’re looking for TikTok video ideas, you’ve come to the right place for the right reason!
As you know, TikTok burst onto the global stage during the pandemic and now boasts more than one billion monthly active users around the world. In the United States, TikTok reaches more than 50% of the adult population, making it one of the most powerful platforms for building an engaged audience.
Despite its beginnings as a viral dance app for teens, TikTok quickly evolved into a social media behemoth that entrepreneurs cannot afford to ignore. With customer acquisition costs on the rise across social media websites, TikTok provides an incredible opportunity to reach new audiences organically at no cost.
There’s just one problem: What should you post?
If you get the content formula right, TikTok can drive staggering reach, engagement, and conversions. However, TikTok is a unique platform that requires its own social media strategies and tactics to be successful. To help you capitalize on TikTok’s massive potential, here are 17 TikTok video ideas that will skyrocket your engagement:
1. Highlight your production process
If you hand-make, manufacture, or put the finishing touches on products, share the production process with your audience. Follow one product on the journey from raw materials to packaged order, and include footage of:
- Ordering materials
- Cutting, shaping, or prepping parts
- Sewing, welding, or gluing components together
- Performing quality control
- Adding personalization
- Printing labels or decorations
- Packaging and shipping products
From start to finish, strive to make your production process video educational and inspiring. Take TikTok users inside the workshop, show them how intimidating or complex products come together, and highlight the unique touches and quality control standards that your business upholds. This is one of the best TikTok video ideas for demonstrating why the products your ecommerce business sells are worth every penny.
TikTok users love getting an inside look at how businesses operate. Whether you are packaging ecommerce orders from your warehouse or mocking up a new website design in your home office, TikTok is the perfect social media website to showcase what your enterprise looks like.
Consider shooting short and sweet “behind-the-scenes” videos of the following:
- Giving an office tour
- Unboxing packages and deliveries
- Responding to customer inquiries
- Creating a product prototype
Try to give viewers an authentic peek at what goes on in the office, what makes your operation unique, or how you bring products or services to life. Don’t be afraid to showcase the people, processes, and products that make your business tick.
3. Share a “day in the life”
Instead of focusing on the product or company, entrepreneurs can also use TikTok to give viewers an insider’s perspective of what it’s like to run the show. Film a standard day in your life and share what it takes to run, grow, and develop your business.
These TikToks don’t need to be perfect — just honest and authentic. Show your followers the hustle, the wins, and the challenging moments that come with being an entrepreneur. This may include any number of the following daily activities:
- Waking up
- Responding to emails
- Checking in with team members
- Reviewing analytics or performance data
- Contributing to meetings
- Closing sales
- Setting goals
These TikTok videos are especially valuable to small business owners because they can showcase the true spirit of entrepreneurship and the hard work that goes into making a dream come true. This can, in turn, help to build an emotional connection with your audience that resonates more deeply than product demos and promotional videos.
4. Introduce your team
“People buy from people” is an old mantra in the world of marketing, but it is still relevant today. TikTok is an excellent place to introduce your team and give viewers an insight into who they are really buying from.
Start by filming short clips of each team member talking about their role and why they chose it. Or film an impromptu office “interview” in which team members answer questions about their job, interests, and background.
If you have a more expansive team, consider creating TikTok videos that focus on certain departments or roles within the organization. For example, you could make weekly TikToks that showcase your customer service team, web developers, and then sales associates.
As a business owner, introducing your team could be one of the most enjoyable TikTok video ideas on this list. Not only do customers love getting to know the people behind a brand, but employees often appreciate the opportunity to tell their stories. You will be able to create engaging content that brings your team together and features their passion, personality, and enthusiasm.
5. Teach a hack
Do you sell products or services that can make people’s lives easier or more efficient? If so, don’t be shy about teaching TikTok users a few tricks or hacks to get the most out of their purchase.
For example, if you sell kitchen appliances, demonstrate meal-prepping skills or simple recipes that use your product. Or, film yourself preparing a dish both with and without your appliance to reinforce the potential time-savings.
And if you sell software, show TikTok users how to navigate the platform and take advantage of specific features. Highlight overlooked shortcuts and workflows that could save users time and effort.
TikTok video ideas like this will help to position your business as a go-to source for advice, which can aid in building brand awareness and moving followers through your sales funnel.
6. Duet with influencers
Partnering with TikTok influencers can be a highly effective way for businesses to reach new audiences and increase visibility. But these collaborations don’t have to be limited to sponsored posts.
Duets are TikToks that allow creators to collaborate with existing content in a side-by-side video format. This feature enables businesses to join forces with an influencer and create unique, engaging content that stands out from the crowd.
To start, select an influencer that aligns with your brand’s mission and values. From there, the influencer will create a TikTok in which they mention your business and its offerings or set the scene for a response. Once this video is live, you can join in on the fun by creating a Duet video.
This TikTok video idea is a great way to form meaningful partnerships with influencers and build off of each other’s content. By featuring both the influencer and your business in the video, you can potentially double your reach. Plus, this strategy enables businesses to turn one influencer TikTok into multiple pieces of content.
Further Reading: 6 Tips To Help You Find The Right TikTok Influencers
7. Respond with Stitch
UGC, or user-generated content, refers to content that TikTok users create and share featuring your brand. To maximize the impact of this type of content, TikTok offers a feature called Stitch.
Stitch allows users to link their videos to other preexisting content on the social media platform. This helps businesses feature customer-generated TikTok videos on their own TikTok profiles.
For example, unboxing videos are all the rage on TikTok right now. Content creators will record themselves opening and unveiling products, which can give your business a ton of exposure. Plus, TikTok users that see these videos get a glimpse into what they can expect from your brand, which reduces the risk associated with buying something new and unknown.
But you can take this trend one step further by leveraging the Stitch feature! Record a response, reaction, or unique take on a creator’s unboxing experience and Stitch the two videos together. This is a fun, interactive way to repost flattering content, show TikTok users that your business is paying attention to customer feedback, and engage with your customer base.
Freeze frame is a popular new effect that opens up a world of TikTok video ideas for those who take the time to get creative. This feature divides your mobile device into four quadrants and then takes a picture of each section one by one.
Because of the three-second delay between each picture, the resulting image can be used to create funny, unexpected, or even suspenseful TikToks. Businesses that want to show a less serious side of their brand can take advantage of this effect to create lighthearted TikToks and stay topical with their content.
9. Host an AMA
AMAs, or “ask me anything” TikToks are another great video format for businesses looking to increase engagement. This type of TikTok encourages users to ask questions in the comments section for you to respond to. Often done as part of a live stream, AMAs can be used to offer helpful advice, clear up questions about a product, or hang out with followers in a casual setting.
A TikTok AMA is also an effective way to foster a sense of community, as TikTokers feel like they are getting direct access to the minds behind the brand. Plus, this type of video gives creators a platform to show off their personalities. By being open to connecting with TikTok users, businesses can create an atmosphere of transparency and trust that TikTok users value.
10. Run a bracket
Bracket TikToks are an exciting way for businesses to get followers involved and engaged in the outcome of a decision. Brackets can be used for voting on whimsical topics like the best Disney movie or ice cream flavor, or to promote upcoming products.
To run a bracket, first draw up 16 or 64 options for users to choose from. Then, post each head-to-head matchup with an onscreen poll for your audience to vote on. As winners are selected, the bracket “narrows down” until the champion is announced in a grand finale. This process creates a fun competition for your audience to get behind and encourages viewers to keep returning to your profile to take part in the voting process.
By putting together a bracket for a product launch, you can build anticipation and excitement for what’s to come. Plus, you can give your followers a hand in the development process by having them vote on their favorite product options.
11. Try a challenge
Challenges are popular on TikTok because they create a sense of community amongst users who give them a shot. Creators are tasked with following the guidelines set out in the challenge and then posting their results. Viral TikTok challenges include the “Tumbleweed Challenge” and the “Flip the Switch Challenge”.
Challenges make for excellent TikTok video ideas because they allow small businesses to immerse themselves in the broader TikTok culture. They are a chance to mix in your personality and creativity and prevent your feed from becoming purely promotional.
Plus, TikTok users love trending challenges, so they’re an easy way to boost visibility and engagement. And on occasion, you may even be able to naturally incorporate your business’s products or services.
Further Reading: Try These 15 TikTok Challenges to Generate Engagement in 2023!
12. Pull a prank
Prank TikToks have the potential to be funny and memorable, but they should be approached with caution. If done tastefully, pranks can bring out the lighter side of your brand and create an unexpected element of surprise. But, of course, you must be careful not to come off as insensitive or unprofessional.
For a prank TikTok that everyone can enjoy, consider involving an unsuspecting coworker or customer. You could try the “Pasta Back Crack”, “Fake Touch Screen”, or “Fake FaceTime” concepts to show that your company has a sense of humor.
13. Create a tutorial
Use your TikTok feed as a platform to educate users and position yourself as an expert. Create tutorials that relate to your business and demonstrate something that your TikTok followers will find helpful.
For example, if you run a beauty business, teach your audience how to apply your products for the best results. And if you offer a service, consider revealing the step-by-step process you follow to make it happen. Don’t worry about giving away your secret sauce — TikTokers will appreciate the insight and begin to think of you as a trusted source of information.
But remember to keep your tutorials fast-paced and upbeat. Inject some humor and personality into your videos to ensure your TikTok followers stay engaged and entertained throughout the entire demonstration.
14. Jump on trends
TikTok trends are constantly evolving, and one of the greatest opportunities on the platform is spotting them early. If you can identify a growing trend that is relevant to your business before it becomes saturated, you can create a TikTok that capitalizes on its popularity.
Once a trend reaches the mainstream and everyone is taking part, your video will likely be lost in a sea of similar TikToks. But if you can hop on a trend before it gets too crowded, your TikTok has a chance to be one of the faces of the trend. Riding this swell of eyeballs and attention is every TikToker’s dream, as it can lead to massive engagement and a surge of traffic to your TikTok profile.
So keep an eye out for trending audio clips, jokes, challenges, or dances that can be tied back to your brand. You never know when the next opportunity to strike TikTok gold will arise.
15. Run a contest
Who doesn’t love the chance to win something for free? Tap into this enthusiasm by running a TikTok contest or giveaway for your products, a gift card, or a cash prize.
Before you start, decide what type of content you want participants to make and how the winner will be selected. Also, create a TikTok hashtag to make it easier for TikTokers to find your contest and prove that they are participating.
Once your TikTok fans know what’s at stake, watch their engagement encourage others to join in on the fun too. TikTok users will be eager to show off their talents and have the chance to win something!
The right contest can increase your reach, grow your follower count, and raise awareness for your business. Plus, you may find that some TikTokers are willing to go the extra mile to win a prize — resulting in high-quality, reusable UGC for your brand.
16. Make ASMR
ASMR stands for autonomous sensory meridian responses and TikTok has become the go-to platform for users seeking out this tingling sensation. ASMR videos include whispering, tapping objects, and sound effects — all of which attempt to alter the listener’s mood and evoke a sense of calm.
If you think your TikTok followers would appreciate some ASMR-style content, then this concept could open up an endless number of TikTok video ideas for your account. Try to develop unique sounds in your work environment, using your products, packaging, equipment, or any other materials you have available. Then, create soothing video clips by compiling them one after another.
It may take some experimentation, but with trial and error you will figure out what resonates with your TikTok followers. You might be surprised by the level of engagement you receive from users who seek out this type of content to relax and unwind.
Further Reading: How To Add A Sound To TikTok And 6 Tips To Make It Go Viral
17. Tell your story
Storytelling is a powerful business strategy and an effective way to connect with your TikTok followers on an emotional level.
So tell TikTok users the story of why you launched your business, the struggles you faced early on, and the lessons you learned along the way. Take this opportunity to show the real passion and energy behind your mission — and the values that guide your business.
You don’t need to paint a full picture of your business history in one TikTok. Instead, break it up into small clips, and try to focus on one story at a time. Help your audience feel connected to you and your experience with authentic, but not forced, glimpses into the past. These deeper looks into your brand will foster lasting loyalty among those that relate to your story.
Further Reading: 9 Proven Ways How To Grow Your TikTok Account
Final thoughts on TikTok video ideas
TikTok’s algorithm is notoriously fickle, and it can be hard to know what types of videos will appeal to users. But with the TikTok video ideas on this list, you can start experimenting with the platform and finding your creative groove.
Test out different concepts, sounds, visuals, and edits — and don’t be afraid to have some fun with TikTok. Measure the engagement you receive on each clip, and adjust your approach as needed. After all, you never know what might stick, go viral, or trigger a chain reaction of engagement for your profile. Good luck!
Daniel Anderson is a marketing expert who writes about entrepreneurship, business, and personal finance. Learn how to launch an ecommerce business, scale through digital marketing, and plan for financial freedom with step-by-step guides at TheMoneyManiac.com.
Hero photo by Olivier Bergeron on Unsplash